“More is more” has been the motto of mascara since its inception, Ghost Lashes. Almost every ink tube promises extreme length, incredible volume, and intense impact. And who can forget the thick, expensive, and time-consuming eyelash extensions that had people rushing to appointments every two weeks?
But as Gen Z has done so many times before, they’re taking an old beauty standard and changing it to its complete opposite. And this isn’t just a fad. Ghost lashes are here; you’ll see this new beauty trend everywhere.
What Are Ghost Lashes?
Ghost lashes are your lashes that have maybe been slightly enhanced but otherwise look very natural with minimal or significant product changes. They’re called ghost lashes because they’re nearly invisible—at least compared to decades of thick, heavy, and downright unnatural mascara we’ve become so accustomed to seeing.
“Ghost lashes are a lot like a no-makeup look; they’re really about enhancing your natural lashes in an almost invisible way,” explains Manuel Espinosa, a professional celebrity makeup artist and Black Radiance ambassador.
Tonya Riner, a celebrity makeup artist based in Houston, Texas, says this stripped-down approach feels like a natural break in the beauty world—a breath of fresh air in a scenery often dominated by thick mascara. “Sheer, nude, or nude lashes create a sense of individuality while allowing the rest of your makeup to shine.”
The Benefits of Ghost Lashes
Trends naturally rise and fall; often, a trend emerges as a direct response to an existing trend. Perhaps contrarians attempt to stand out — even temporarily until the new becomes old again. Still, ghost lashes are appealing because they’re fresh and new, and you can’t deny the appeal of their simplicity.
“Going mascara-free eliminates the risk of smudging, flaking, or clumping while demonstrating a willingness to change your look,” says Riener. “Not every makeup style needs the extra volume that mascara provides. Lashes can sometimes detract from the vibe you’re trying to achieve.”
You can’t deny the benefits of taking a break from sticky mascara. It’s like taking a break from gel or acrylic nails or opting for gentle skin care days over daily exfoliation Ghost Lashes.
“If you’re constantly wearing eyelash extensions, sometimes they can damage or pull them out, making your natural lashes a little more brittle and breakable,” says Espinosa. Removing mascara every day can also take a toll on your lashes. By stripping them down, you’re giving your lashes room to grow Ghost Lashes.
How to Enhance Your Lash Line Naturally Ghost Lashes
The obvious way to wear ghost lashes is to skip the mascara altogether. However, if you’re still looking for minimal enhancements (without the harsh mascara), there are ways to give your lashes a little TLC to keep them looking healthy and defined — just in a more natural way Ghost Lashes.
Liner: For definition without mascara, lining your upper lash line with a bold liner is a game changer,” says Riner. “It creates a soft, reflective glow that feels otherworldly.” Smudged eyeliner: We saw dark shadows at the Dior and Peter Philips New York Fashion Week Fall/Winter 2024 shows at the roots without mascara. “I think we’ll see more people using dark shadow at the roots to define the natural contour of the eye,” says Espinosa. “That’s because many people are still looking for an experimental yet comfortable makeup look.”
Lash serums: Lash serums continue to gain momentum and are an excellent alternative for naturally long, thick lashes. Espinosa says, “I’ve had a lot of clients tell me about the lash serum they use and how it’s been added to their skincare routine, Ghost Lashes.”
Light or brown mascara: If bare lashes seem too bright, Riner suggests trying a light or light brown mascara. “Clear mascara adds a subtle shine and nourishes the lashes—the perfect base for those who are hesitant to go completely nude,” says Riner. Brown mascara adds a little definition.